The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter, up 18% from a year ago. Analysts polled by ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Salla Ads enables merchants to launch, manage, and optimize their advertising campaigns directly from their store dashboards.

Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since ...

Netflix is said to be considering different strategies for podcasts, such as signing famous podcasters to produce exclusive ...

Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...

Joseph Bartolacci has spent nearly two decades as CEO of Matthews International Corp. But in two weeks, his fate — and the ...