Virtue Cider is now heading in a new direction—partnering with local farms to make European-style, Michigan-made ciders.

In other beverage news, actress Hailee Steinfeld teamed up with a Mexican beer maker on a line of RTD margaritas.

NASCAR and Busch Light, which have been partnered for many years, will continue their longstanding partnership for years to come. On Thursday morning, the sanct ...

NASCAR has scored an important extension with Anheuser-Busch for the brewer to continue as a premier partner and official ...

One of the most recognizable and storied partnerships in all of sports has been refreshed for the start of the 2025 NASCAR ...

Lewis on Wednesday announced on LinkedIn a new role as chief product officer for Microsoft Corp. 's (Nasdaq: MSFT) business ...

The brewery filed for bankruptcy last year, after the COVID-19 pandemic led to financial pressure and years of unpaid loans ...

This ad opens up the Bud Light brand to all consumers and invites Bud Light into every home in America as an approachable and accepted American Lager,” Col. John Saputo, an Anheuser ...

Heineken shares soared after the company posted earnings that beat market forecasts and its own guidance, boosted by sales of premium and nonalcoholic beer, and launched a share buyback of $1.55 ...

President Donald Trump announced all aluminum and steel imported into the United States will have a 25 percent tariff.

NASCAR has made tremendous strides in recent years to showcase the grassroots of where the sport was built. A dirt race at ...