Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what appears to be a rare photo of her daughter, Lilibet.

Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. If you find yourself asking what that means, you’re not alone. But we’re here to help.