As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

American Josh Hoey "put himself on the line" and held off his USA teammate Bryce Hoppel in the men's 800m at the 117th Millrose Games, setting a new American record in the process.