UK-based payments platform Paysafe has agreed to sell the assets of its direct marketing payment processing unit, Paysafe ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

Shares of payments platform Paysafe (PSFE) declined nearly 11% Tuesday after the company announced its preliminary ...

Businesses that engage in direct marketing will be very familiar with the Spam Act and the Do Not Call Register Act. Currently, it looks like these will not be updated as part of the Privacy Act ...

If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

IWCO Direct, a Chanhassen-based provider of data-driven performance marketing solutions recently named Dave Ciocchi as the senior vice president of sales and customer solutions. Ciocchi is a sales ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Paysafe (PSFE) has entered into a definitive agreement to sell substantially all assets related to its direct marketing payment processing ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...