Kayla Nicole, the ex-girlfriend of NFL star Travis Kelce, is turning up the sexy in a new marketing campaign for Rihanna’s Fenty Hair products  In a sultry ad, she rocks a bikini and a wet look for the brand’s new leave-in conditioner spray.

Recently, the sports journalist, who once dated Kansas City Chiefs tight end Travis Kelce, helped the brand promote The Water Boi Reparative Leave-In Detangling Conditioner Spray. The brand described it as a “lightweight” product that “provides all-day hydration, detangles, smooths frizz, softens + refreshes strands.”