Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

The Samsung Galaxy S25 Ultra is an AI phone through and through, for better or worse. At a starting price of $1,300, does it still deserve a spot in your pocket?

In fact there are a couple of places where the Galaxy S25 Ultra is either a downgrade compared to last year or still not on par with some of its main rivals. The S Pen is proving

Samsung emphasized the S25 series' AI features, which meant that other aspects of the S25 Ultra got lost in the Unpacked announcement. Features like Gorilla Armor 2 display, and t