The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

Digital mediums have played a key role in laying the foundation of Meesho. By emphasising affordability and creating a space ...

In this story, we see how That Sassy Thing uses humour, education, and visual storytelling to challenge taboos and make ...

Menon is a an industry professional with experience across agencies including CsDirekt, Salt and George P. Johnson.

Meta is facing backlash after users, including celebrities, accuse the platform of automatically refollowing official Trump ...

AI won't replace human creativity, nearly 70% of consumers seek to own less, and 68% of Gen Z pursue agency and optimism in ...

The ad playfully showcases how pickleball fever can transform everyday spaces into makeshift courts, capturing the sport’s accessibility and universal appeal.

The Advertising Club received 1,152 entries from 75 agencies, with 486 jury members judging in Mumbai, Delhi, and Bangalore.

Meta’s recent changes to content moderation and the introduction of Community Notes have sparked concerns among advertisers ...

In her new role, Ravi will oversee and enhance the creative vision for Schbang’s diverse portfolio. She will lead a team of ...

In his new position, Sharma will lead the Next team, which oversees the advertising business in South-East Asia, Korea, ...

Dipankar Mukherjee talks about the unbearable burden of running a brand in 2025 and how brand managers can use AI tools to ...