Despite it being more than a week after Super Bowl 59, tv ratings around America’s biggest sports event continued to reach ...

The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...

Tubi delivered the Super Bowl’s biggest streaming audience, but the NFL’s shift to subscription streaming is a bigger story.

The ad-supported service is home to the biggest content library of any streamer. So why is Tubi still considered a social ...

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Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

The new TV deals took effect on Sunday with the Daytona 500; races will be split across different channels and streaming ...

Streaming giants are leveraging sports to drive revenue and expand their customer base by securing exclusive broadcasting ...

The Eagles weren’t the only ones to win big in New Orleans on Sunday night. Thanks to Tubi, Fox saw record viewership numbers ...