Welcome to Santa Barbara—The American Riviera®. Plan your trip, find restaurants, things to do, wine tasting, shopping, outdoor activities and more.

Located on a pristine stretch of California’s central coastline, Santa Barbara brings together the Golden State’s Spanish influence, laid-back vibe, and upscale sensibility in a way few places can. Here are some ideas to help you make the most of your visit to The American Riviera®.

Things to Do In Santa Barbara. Experience everything Santa Barbara has to offer, from art and culture and outdoor recreation to world-class food and wine scene with hundreds of restaurants to choose from and dozens of vibrant events.

Wander the streets of uptown and downtown Santa Barbara, where you’ll find boutiques, trusted name-brand stores, locally owned restaurants and cafés, and a generous dose of culture. Stroll through one of California’s oldest outdoor arcades, Paseo de la Guerra .

In its 41st year, the Santa Barbara Vintners Festival is truly the Original Santa Barbara Wine Festival. Don’t miss the opportunity to taste wines from 50+ wineries and sample regional cuisine from dozens of restaurants, chefs, and food producers, while strolling through the picturesque vines at Vega Vineyard and Farm.

Experience Santa Barbara’s red carpet at the Santa Barbara International Film Festival, where Oscar contenders and the industry’s best gather for 11 days of film screenings, celebrity tribute events, panel discussions and after-parties.

Whether you’re here for a weekend or a weekday excursion—arguably the most affordable time to visit!—we’ve researched budget-friendly hotels in the Santa Barbara South Coast that are easier on the wallet.

Santa Barbara’s wine country is as approachable as it is world-renowned, offering an incredibly diverse variety of wines and unforgettable wine-tasting experiences. Reserve a table at The Stonehouse at San Ysidro Ranch in Montecito , a Wine Spectator Grand Award-winning restaurant, where dinner begins or ends with a tour of their 12,000 ...

Santa Barbara doesn’t skimp on the fun, especially when it comes to attractions and entertainment. From world-renowned gardens and unforgettable animal encounters to energizing live music and hands-on classes and tours , visitors …

Santa Barbara, CA 93101. Get Directions. Special Events Valentine’s Day Spa Specials. Feb. 14 - 16, 2025 . Recurring daily . Time: 10 a.m. - 6 p.m. Location: Majorelle. Indulge in a 30-minute luxurious foot soak while you sip on a glass of exceptional wine. Whether you add it on to your treatment, or just…