Welcome to Santa Barbara—The American Riviera®. Plan your trip, find restaurants, things to do, wine tasting, shopping, outdoor activities and more.

Located on a pristine stretch of California’s central coastline, Santa Barbara brings together the Golden State’s Spanish influence, laid-back vibe, and upscale sensibility in a way few places can.

Whether it’s relaxing on the beach, kayaking through the Channel Islands, exploring underground salt caves or browsing countless art galleries, museums and eclectic boutiques, you’ll find …

Travel itineraries to inspire your next vacation to Santa Barbara, California. Find recommendations on things to do, places to dine and events to attend. Inspired by the very …

From foodie joints in The Funk Zone to historic streets in the Presidio to irresistible storefronts on State Street, explore Santa Barbara’s beautiful, eclectic neighborhoods and get ready to be …

Santa Barbara visitor centers on State Street, Garden Street and Harbor Way offer maps, directions, trip ideas, bike rentals, bus schedules, wine tours and much more.

Discover Santa Barbara’s stunning coastline from a fresh perspective. Kayaking and paddling are favorite activities for both visitors and locals—rent a kayak or SUP from Paddle Sports Center, …

A vacation to Santa Barbara doesn’t have to come with a hefty price tag! Explore some of the top free things to do in Santa Barbara. Put your wallet away and soak up all that Santa Barbara …

Santa Barbara’s distinctive collection of museums and cultural attractions are essential to the fabric of the community. They teach, inspire, entertain and some even transport us back in time.

This year’s recipients of the Virtuosos Award, an honor created to recognize a select group of talent whose noteworthy performances in films this season have propelled them into the …