2 days ago · Tyler Reddick is repping his boss, Michael Jordan, during the NASCAR Clash at Bowman Gray Stadium. Reddick, the driver of the No. 45 23XI Racing Toyota, is running a Jordan Brand paint scheme with ...

2 days ago · As part of a global campaign to celebrate the 40th anniversary of the Air Jordan 1 and the NBA controversy that propelled the shoe to success, Tyler Reddick will run an "unbannable" livery at ...

4 days ago · 23XI Racing’s decision to put “UNBANNABLE” on Tyler Reddick’s car was no accident. The phrase directly references Michael Jordan’s historic clash with the NBA in 1985 when the league attempted to ban his Air Jordan 1 sneakers for violating uniform rules. Nike turned the controversy into one of the most successful marketing campaigns ...

3 days ago · Tyler Reddick reflected on the "unbannable" livery on his #45 Toyota for Michael Jordan's co-owned 23XI Racing. The paint scheme caused a stir on social media after the original post was deleted ...

Jan 24, 2025 · The league began fining Jordan $5,000 each time he wore the red and black shoe in a game. Nike relished the publicity and paid each fine every time Jordan was invoiced for the infraction. The ...

Jan 7, 2025 · Tyler Reddick, the star 23XI Racing driver, shared a side of Michael Jordan that very few people get to see, especially with his reputation. For some, Michael Jordan is known as the greatest basketball player of all time, using his tenacity to break down foes and crush the hearts of his opponents.

Apr 21, 2024 · Michael Jordan was overjoyed as 23XI Racing driver Tyler Reddick drove the No. 45 Toyota to victory in Sunday's NASCAR race at Talladega.

Oct 27, 2024 · Michael Jordan, who co-owns 23XI Racing, watched as his driver Tyler Reddick made a last-lap pass to win Sunday's NASCAR playoff race at Homestead.

Oct 27, 2024 · Watching from Tyler Reddick's pit stall, 23XI Racing co-owner and NBA legend Michael Jordan revealed both his excitement and worries as he witnessed firsthand the decisive move that clinched...

Oct 13, 2024 · Tyler Reddick beat Joey Logano on points after clutch late performance at Charlotte Motor Speedway ROVAL. Michael Jordan recognized greatness.