10 marketing predictions for 2025 as new era of productivity dawns
Jan 7, 2025 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like streaming TV, gaming and retail media continuing to broaden their canvasses for brands.. Even as the macro picture seems robust, the people making the industry gears turn aren’t seeing a corresponding resource windfall.
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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Nostalgia-washing: How brands can look back without getting …
Dec 10, 2024 · First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the present has been widely embraced in the last few years, first as a balm for pandemic-related consumer anxieties and then as a respite from global strife, ecological distress and political division ...
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore Girls” and “SpongeBob ...
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …
Martin Sorrell explains why Monks dropped ‘Media’ from its moniker
Jul 22, 2024 · Media.Monks on Thursday became the latest company to rebrand in an effort to better engage its clients, dropping “Media” from its name as part of a larger effort to streamline its offerings.The operating brand of Sir Martin Sorrell’s S4 Capital will also transition its services into two separate but synchronized marketing and technology services.
Squad Launches New Solution on Famous Birthdays that …
Dec 19, 2024 · LOS ANGELES — Squad, a one-stop solution for influencer marketing, today launched its exclusive “Sponsor” button on Famous Birthdays that will revolutionize how brands and agencies collaborate with internet personalities on marketing.. Famous Birthdays is a leading database that profiles celebrities and creators in a simple, informative and entertaining format.
Roku will cover the cost to turn branded social content into CTV ads
Dec 11, 2024 · The expected surge in new advertisers to streaming TV would represent a major shift in spending priorities. The largest advertisers that do not currently use TV are estimated to have annual budgets of roughly $500,000, according to Madison and Wall estimates shared in reactions to Roku's predictions. Assuming the same advertiser group were to shift half their spend to TV, the pool would total ...
A marketer’s guide to Advertising Week New York 2024
Oct 7, 2024 · Thousands of marketers will descend on the Penn District in Midtown Manhattan for Advertising Week New York this week to network with peers and hear the latest in thought leadership on trends including generative artificial intelligence (AI), commerce media and sports marketing. The annual confab, which is celebrating 20 years, is again hosted in what was formerly the Manhattan Mall, a ...